Marketing·Intermediate
Content Strategist
Target role — Content Lead
Plan and produce content that builds audience and pipeline — and prove it with a strategy, a calendar and content that ranks and converts.
By the end, you'll have shipped
A documented content strategyAn SEO content clusterAn editorial calendar + workflowA performance report tied to pipeline
Career insight
6,200+
Open roles
active openings, last 30 days
$80k
Median salary
$55k–$115k · US median base, mid-level
Steady demand
Hiring demand
steady YoY postings
No degree required
Typical entry
Skills and portfolio carry interviews
Most-requested skills
EditorialDistribution
Related roles
Content MarketerSEO StrategistBrand ManagerEditor
The path · 5 stages · 12 checkpoints
Stage progression
1
Strategy Foundations
Content without strategy is noise — start with the why.
Audience & Brand
1.5 weeks
Content Strategy
Strategy1.5 weeks
SEO & Keyword Research
1.5 weeks
2
Production
Make content that's actually good — and on-brand.
3
Operations
Run content like a system, not a scramble.
4
Measurement
Tie content to outcomes, not vanity metrics.
5
Portfolio & Job Search
Show the strategy and the results.