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Marketing·Beginner23k learners

Performance Marketer

Target role — Growth Marketer

Run paid and organic channels that acquire customers profitably — and prove it with live campaigns and a measurable funnel.

By the end, you'll have shipped
A live paid-ads campaignAn SEO-optimised landing pageA GA4 conversion dashboardA documented CRO experiment
Career insight
Live market data · Curated baseline
9,500+
Open roles
active openings, last 30 days
$72k
Median salary
$50k–$105k · US median base, mid-level
High demand
Hiring demand
steady YoY postings
No degree required
Typical entry
Skills and portfolio carry interviews
Most-requested skills
Related roles
Growth MarketerPPC SpecialistSEO ManagerMarketing Analyst
The path · 5 stages · 13 checkpoints

Stage progression

1
Marketing Foundations

The customer journey and the metrics that define performance.

0/3 checkpoints3–4 weeks
The Customer Journey
Strategy1 week
Core Metrics & Economics
1 week
Positioning & Messaging
1 week
2
Paid Acquisition

Buy attention profitably across the major ad platforms.

0/3 checkpoints4–5 weeks
3
Organic & Content

Compounding channels that lower blended CAC.

0/2 checkpoints3–4 weeks
4
Analytics & Optimisation

Measure honestly and improve relentlessly.

0/3 checkpoints3–4 weeks
5
Portfolio & Job Search

Prove results and start your job search.

0/2 checkpoints2–4 weeks